Mark Willand has been chosen to handle the U.S. promotions and marketing of Howard Baldwin's Autobiography due out in October 2014.
From Amazon.com: From his start as an owner in the World Hockey Association at the age of 28 ("slim and none" was a Boston sportswriter’s assessment of Howard’s chances when he was first awarded the New England Whalers franchise), to winning the Stanley Cup with the Pittsburgh Penguins and then on to Hollywood success, Howard Baldwin recounts his hugely entertaining life story. Baldwin has lived his life according to his belief that we should pursue our heart’s desire. He never met a challenge he couldn’t beat. From an entry level position in the ticket office of the Philadelphia Flyers to building his own World Hockey Association franchise, Howard has built an impressive reputation as a maverick in the world of professional hockey. As president of the WHA he led the merger with the NHL, and then later became a key figure in the expansion of North American hockey into Russia. He even moved successfully into the film industry, producing a number of outstanding films. Slim and None is a story of perseverance, persistence, and ultimately, personal fulfillment. Baldwin and Milton have crafted an intimate portrait of a life within hockey spanning from the rebellious 1970s to the tumultuous 1990s and beyond.
Recently, Blueline had the opportunity to visit the great NHL Alumni Camp at the NE Sports center in Marlborough, MA. Directed by David A. Jensen and Glen Featherstone, the camps provide young hockey players with expert teaching from NHL legends.
Among the NHL legends appearing at the camp were Jensen, Featherstone, Pat Lafontaine, Brian Leetch, Terry O'Reilly, Bobby Carpenter, Rick Middleton, Bob Miller, Shawn McCeachern, Scott Young, Andy Brickley and more.
In the first segment, NHL legends discuss their days playing with and against the Hartford Whalers.
Pre-Game "Explosion" Video by for the CT Whale
Here's a video we produced to promote the University of Connecticut - CT Whale doubleheader on November 24.
AEG Management CT today announced several television and video initiatives, which will give Connecticut Whale fans numerous opportunities to view a wide variety of Whale content. These shows and videos will be available on multiple platforms, including mobile. First, AEG Management CT and CPTV Sports will collaborate on a weekly “Whale TV Replay”, which will offer fans numerous windows to catch Whale action on CPTV Sports. Every Tuesday night during the Whale season, CPTV sports will air, in prime time, an edited re-broadcast of a recent Whale home game. Additionally, each week’s edition of Whale TV Replay will receive multiple re-airings, ensuring that fans can catch the telecast no matter what their viewing schedule happens to be.
Also, Blueline Video Group will produce, in conjunction with AEG Management CT, a weekly on-line TV program called “CT Whale Insider”. This fast-paced show, hosted by the voice of the Whale, Bob Crawford, will provide viewers with behind-the-scenes features and exclusive content never before available to Hartford hockey fans. Segments will include: “Whale Week in Review”, “One on One with Bob Crawford”, “Around the AHL”, “On the Road with the Whale”, “It all Starts Here” and more. The show will debut Thursday, October 18 and will be available exclusively at the Whale’s official website, www.ctwhale.com.
HARTFORD, June 9, 2012: Whalers Sports & Entertainment today announced a slate of six premier home-game dates that have been guaranteed to the Connecticut Whale by the American Hockey League for the 2012-13 AHL season.
The first of those 2012-13 XL Center dates is Friday, October 12, which will feature the franchise’s 16th home opener in Downtown Hartford. The other guarantees are also for premier Friday, Saturday or holiday-week slots. Those other dates are: Saturday, October 27; Saturday, December 22; Thursday, December 27; Friday, January 4 and Saturday, January 26. “This is a great ‘sneak peek’ at some of the top nights we can look forward to for next season,” said WSE president and COO Mark Willand. “We are already planning a festive home opener for October 12, and we will be able to structure much of our targeted group sales and promotions around these other weekend and holiday opportunities.”
It took a while for local officials to realize that “New England’s Rising Star” wasn’t working as a promotional slogan for Hartford and the search for a new catch phrase is underway. To other cities in New England, most notably Providence and Manchester, New Hampshire, which have actually made major strides into the 21st century, the “rising star” slogan was treated more like a punchline in reference to Hartford.
With a short sighted approach to promoting itself the city did little to earn the moniker. Arts and educational venues are admirable pursuits for any city, but in Providence and Manchester at least equal value was put on their sports teams, the crowds they draw to a city and an understanding of the return for promoting teams and sports events.
In Hartford the business community was less than enthusiastic in involving itself in co promotions with the women’s Big East basketball tournament, which should be one of the most sizzling annual attractions in New England.